Are Your Subscribers Reading Your Mail?

emailSetting up an Autoresponder to send regular emails to your list is smart business decision. There’s no faster or easier way to keep your business in the forefront of their minds than regular emails sent automatically.

Note: I use and recommend aweber to store your email lists and send them via their autoresponder service and have used them for years with no problems ever.

However, have you ever counted how many emails come into your inbox in a day? Can you read them all? Do you even try? How many email addresses do you have going directly into a junk email box?

I hate junk with a passion and I do not relish looking through my inbox in the mornings or if I’ve been away for a while.

So, when you look at it from this perspective, it’s easy to see that the emails you’re sending to your list might be getting lost in the shuffle. Here’s how to improve the chances of your emails getting read.

Avoid Things That Make Your Emails Look Like Spam

If it looks like spam, it will likely go straight to their junk mailbox and they’ll never even see it. Lots of capitalization and punctuation or words like “free” in the subject line are likely to send your email right to junk.

Make the Subject Line Interesting

If your email makes it to their regular inbox, there’s still no guarantee that they’ll open it. A headline that looks like spam will not only ensure that the email is never opened, but may also get your address manually flagged as junk.

Avoid talking about giveaways, or money, etc. Instead, use a subject line that sounds like interesting read and try to get their name in it. Think how you communicate with your own friends and what you’d put in the subject line then try that approach with your readers.

Give Your Reader Some Interesting Reading

If the content of the email is valuable, they’ll be much more likely to open the next email. I’ll give you an example. I’m an internet marketing nut, and as such, have managed to end up on the email lists of most spammy internet marketers – sure you’ll be on many of the same lists!

There’s no way I can read them all, even if I wanted to. But, there are one or two that I never fail to open. Why? Because the first time I read their writing, I learned something useful that I didn’t know.

Not every one of their newsletters teaches me something, but enough of them have been valuable that I will easily spot the names in amongst the noise and always at least glance at the email.

Have a Good Track Record

One of the things that most contributes to whether or not an email gets opened is who sent it. If you have a favorable reputation with your readers, they’ll most likely take a look at anything you send out.

Competing for a reader’s email attention is tough. But, if you keep these tips in mind, you’re certainly much more likely to be one of the people they choose to read.

And, considering how much effort you’ve made to get the reader in the first place, why wouldn’t you want to impress them with your emails? If you know how to market online, you’ll know that those emails will be your main source of income for a long time into the future.

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